Premium import, brand development, and strategic partnerships in the world of wine and spirits
Founded in 2012 by Ilan Hasson, INVICTUS M.O.S, as a part of MASADA M.O.S HOLDINGS, is a boutique company specializing mainly in the wine and spirits industry, with expertise in marketing, importing, exporting, and commercial services.
Built on a personal approach, deep market knowledge, and uncompromising standards, INVICTUS M.O.S connects exceptional producers with the right customers and partners in Israel and beyond
Our Team
INVICTUS M.O.S is powered by a highly skilled team of professionals who share a deep passion for wine and spirits.
From winemakers and import specialists to marketers, logistics professionals, and sales experts, each team member brings handson
experience, personal dedication, and a strong commitment to quality.
With this combined expertise,
INVICTUS M.O.S delivers thoughtful, customized solutions with a boutique approach, ensuring quality and measurable success for our partners.
About Our Founder
The vision behind INVICTUS M.O.S was shaped by Ilan Hasson, whose over 30 years of experience in the Israeli wine and spirits industry inspires trust and respect among industry professionals.
For more than 30 years, Ilan has helped shape Israel’s wine and spirits industry through leadership, innovation, and longterm value creation.
About Our Founder
The vision behind INVICTUS M.O.S was shaped by Ilan Hasson, whose over 30 years of experience in the Israeli wine and spirits industry inspires trust and respect among industry professionals.
For more than 30 years, Ilan has helped shape Israel’s wine and spirits industry through leadership, innovation, and long-term value creation. His experience includes serving as Managing Director of a winery that, under his guidance, became Israel’s fourth-largest winery within a decade.
His entrepreneurial drive also led to several notable business initiatives, demonstrating both commercial ambition and a strong eye for premium brand positioning.
Among other significant business projects, Ilan is the proud founder of:
- The Cave Winery – recognized for its high-quality products and creative marketing strategies that helped redefine how new wines were introduced to the market.
- Jasmine Spirits Company – an import company that introduced globally recognized brands such as Beluga Vodka, Cognac Dupuy, Springbank whisky, Perrier, and Vittel from Nestlé Waters to the Israeli market.
We focus on long-term, relationship-driven partnerships and build trust and confidence in our commitment to creating meaningful value for premium brands and partners.
Global Reach and Local Expertise
INVICTUS M.O.S represents a distinguished portfolio of international premium wine and spirits brands while promoting Israeli wine on the global stage.
Through partnerships in leading wineproducing countries such as France and Spain the company creates an international perspective and deep local market expertise.
The result is a business that connects premium products with the right people, markets, and opportunities.
Global Reach and Local Expertise
INVICTUS M.O.S represents a distinguished portfolio of international premium wine and spirits brands while promoting Israeli wine on the global stage.
Through partnerships in leading wineproducing countries such as France and Spain the company creates an international perspective and deep local market expertise.
The result is a business that connects premium products with the right people, markets, and opportunities.
Our Expansion into Global Trade
With a strong foundation and a forwardlooking approach, we have expanded our expertise into the global trade of cosmetics, perfumes, confectionery, beer, and alcoholic beverages, proudly representing some of the world’s most renowned brands.
This evolution demonstrates our commitment to excellence, innovation, and adaptability, enabling us to meet evolving market demands while delivering highquality work, trusted partnerships, and long-term value.
Our Expansion into Global Trade
With a strong foundation and a forwardlooking approach, we have expanded our expertise into the global trade of cosmetics, perfumes, confectionery, beer, and alcoholic beverages, proudly representing some of the world’s most renowned brands.
This evolution demonstrates our commitment to excellence, innovation, and adaptability, enabling us to meet evolving
market demands while delivering highquality work, trusted partnerships, and long-term value.
The Invictus Difference
What sets INVICTUS M.O.S apart is its rare combination of visionary leadership, premium products, and personal commitment.
More than an import and trading company, INVICTUS M.O.S is a relationship-driven business built on trust, experience, creativity, and attention to detail.
From sourcing exceptional wines and spirits to building long-term partnerships with
customers and suppliers, every aspect of the business is guided by a clear commitment to lasting value.
Our Vision for the Future
As INVICTUS M.O.S continues to grow, the company remains committed to shaping the future of the wine and spirits market through strong partnerships, thoughtful brand development, and an unwavering focus on quality.
By staying ahead of market trends while remaining rooted in craftsmanship and credibility, INVICTUS M.O.S is well-positioned to create lasting value for years to come.
With a legacy of excellence, a talented team, and a clear sense of direction, INVICTUS M.O.S stands not only as a premium trading company but also as a symbol of dedication, craftsmanship, and excellence in the world of wine and spirits.